When a strong competitor concludes an industry is becoming less attractive, it may:
a) see its best option as finding a buyer, perhaps a rival, to acquire its business.
b) invest aggressively to capture the opportunities it sees.
c) look into acquiring weaker rivals.
d) improve its long-term competitive position in the business.
e) elect to simply protect its present position, investing cautiously if at all and looking for opportunities in other industries.