1. In the stimulus response model of buyer behavior, the buyer characteristics and the buyer decision process are within the “ __________.”
a) -buyer responses
b) -buyer’s black box
c) -marketing and other stimuli
d) -none of the above
2. When a marketer tries to move a product away from competitors’ products in the minds of the target consumers, the process is called:
a) - discrimination
b) - determination
c) - defibrillation
d) - differentiation
3. General Motors buys tires because consumers buy cars. If consumer demand for cars drops, so will GM’s demand for tires. This is an example of:
a)- derived demand.
b)- elastic demand.
c)- cyclical demand.
d)- kinked demand.
4. Adjusting the marketing mix so that your product will occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers, is called __________.
a)- segmenting
b)- positioning
c)- targeting
d)- causation
5. In the United States, the government has _____ money to spend.
a)- no
b)- very little
c)- lots of
d)- none of the above answers is correct