Assignment task: TJ Inc. is a large, multinational organization based in the United States with annual revenues in excess of $30B USD and operations in almost 20 countries across four continents. They design and sell industrial hardware that is used in a variety of applications, including cars, planes, tractors, and robotics. They have 12 factories in countries that include (but are not limited to) Indonesia, Vietnam, Poland, Mexico, Brazil, and China. They have sales offices in Singapore, the UK, Spain, Italy, Australia and Canada, and regional headquarters in Germany and Japan, in addition to their global headquarters in the US. Their customers are all over the world and they produce a wide range of products that vary based on industry and application, but not by country. Their biggest markets are North America and the EU. They face a lot of competition in their industry and have to pay close attention to costs.
What would you recommend in terms of the firm's optimal strategy (AAA), the bases of global advantage that support it (from the heptagon), and its worldwide organization (the 2x2-international, multidomestic, global and transnational)? Why?
In addition, use CAGE to explain what they should be examining when choosing different markets into which they may want to expand. Explain your answers.