Complete the given assignment:
Reading:
1. Coombs, W.T. Ongoing Crisis Communication, Chapter 5: Crisis Preparation: Part I
2. Fearn-Banks. Crisis Communications, Chapter 5: Social Media and Crisis Communications.
3. Fearn-Banks. Crisis Communications, Chapter 11: Transportation Crises.
Assignment:
1. What other types of crises would you add to the list presented in Coombs?
2. What barriers are there to getting an accurate diagnosis of an organization's vulnerabilities?
3. What can be done to overcome those barriers?
4. Consider the organization you currently work for (or that you are a member of), create a list of potential vulnerabilities that it might face (at least 5) and then try to assign values to each of those threats (complete sentences not required-a table may be a good option here).
5. What would your strengths and weaknesses be as a crisis team member? (list at least 3 of each and explain why).
6. What would your strengths and weaknesses be as a crisis spokesperson? (list at least 3 of each and explain why).
7. What types of training do you think would be most useful for crisis teams? Why?
8. What is the relationship between improvisation and training?
9. Compare and Contrast the Southwest Airlines Case and the Jet Blue Case.
10. Looking at local businesses (local to you), what companies have had prodromes warning them of possible crises? Briefly list at least 3 businesses and in 1-2 sentences describe the prodrome and potential crisis.