Assignment
Question 1: What do you see as the biggest challenges in conducting a brand audit? What steps would you take to overcome them? How do you measure rate of sale? How might you measure the effectiveness of your advertising message? How does your organization determine who is buying its products? How does a vendor either support or subvert your product's performance?
Question 2: What are some specific merchandising techniques you might use to improve a product's performance? How might you leverage a service product to enhance the performance of a tangible product? What are some examples of jingles or slogans that have positively affected a brand?
Question 3: What would you say your own ideal personal brand should be? Can you deliver on that promise? Why or why not?
Question 4: Watch the "Marketing Tools and Branding" video.
Research the Boston Consulting Product Matrix.
Imagine that you are a consultant within the industry.
Prepare a 100-130 -word implementation memo detailing how the Boston Consulting Product Matrix is used and how it should be applied to your team's brand.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.