Cupcake Heaven: You have figured out how to make a sugarless, gluten free cupcake that doesn't taste weird and is delicious. It costs $1.99/cupcake to make and you sell it for $5.99 ea. At volumes of 500,000 or more, economies of scale kick in and your cost is $0.99.
Assume you are at Day 0. You have a product, but no one knows about you.
Discuss:
What would the values of the brand be?
What would be your brand strategy over the next 5 years?
In terms of promotion, what would you focus on over those five years?
You are to design a guerilla marketing campaign for this product. What metrics would you use to evaluate the design?
How would you measure the effectiveness of your campaign?