Assignment: International Marketing
View the YouTube video "10 Ridiculous Mistakes Made By International Brands"
It's a big world out there and many of America's biggest brands are eager to get their brands into the complete global market. But what works on the average American consumer doesn't always translate well in other countries, and a combination of naïveté, arrogance, and lack of understanding the market have often led to some rather disappointing ventures in the far reaches of the world.
Choose one of the following companies that has struggled to enter various global markets:
o Best Buy - Struggled entering Europe, China and Turkey
o Groupon - Made missteps in entering the Chinese market
o McDonalds - Struggled to create a strong presence in the Caribbean
o Starbucks - Could not break into the Australian coffee market
o WalMart - Difficulty connecting to the South Korean market
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.