What when people are under conditions of uncertainty


Problem:

Within the Robert Cialdini's influence framework, which advice is given when people are under conditions of uncertainty, and freeze? They are scared of what they might lose. So it is good to remind them of what they might lose if they make a change. They are scared of what they might lose. So it is good to tell them what they will lose if they fail to move. They are scared. So it is good to tell them to document their decision. They are scared of what they might lose. So it is good to tell them to build a social network.

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Other Subject: What when people are under conditions of uncertainty
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