Discussion Post
Article: "Why Don't Consumers Care About CSR?": A Qualitative Study Exploring the Role of CSR in Consumption Decisions by Magdalena Öberseder, Bodo B. Schlegelmilch and Verena Gruber.
For the above article, discuss the following:
• What is the primary question posed by the study? What was the "problem" the authors identified?
• What was already found in previous literature? How did the authors build on the previous research?
• What scientific research method was used? Describe.
• How does the research result answer the initial question? Does it give "solution" to the identified "problem"?
• Why is the study meaningful? What is its contribution to the society?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.