What variables associated with the phenomenon


Research Evaluation Checklist

Complete the checklist below for the study/article you are to evaluate.

Define topic and need.

• What phenomenon does the study investigate?

• Is the phenomenon a problem, an opportunity, or a dilemma?

• What symptoms (easily observable signs) indicate that it is a problem, opportunity or a dilemma?

• How do people who know this organization explain these symptoms? What do administrators want to know about the phenomenon?

• How can it be expressed in manageable terms?

Assess relevant knowledge.

• How much is already known?

• Is additional background information necessary? Should this research be conducted?

• Is the topic a special case of a broader, more fundamental and important problem?

Identify variables and measures, and research questions and hypotheses.

• What variables associated with the phenomenon are investigated? How are the variables measured?

• What are the research questions?

• What specific hypotheses are formulated?

Identify and analyze the research design.

• What is the research design-exploratory, descriptive, or causal research? Is this non-experimental, quasi-experimental, or experimental research? What is the nature of data-primary or secondary?

• What is the source of data-interviews, questionnaires, existing databases? Are answers obtained through interviews and questionnaires objective?
Analyze the sample.

• What is the population from which the respondents have been selected? How large is the sample?

• Is it random, stratified, or other sample?

Gather data.

• How are data gathered?

• Does the procedure of gathering data ensure objectivity?

Analyze data.

• Are the data words (qualitative data) or numbers (quantitative)? How are qualitative data analyzed?

• How are quantitative data recorded and checked for accuracy? What statistical methods are used to analyze data?

Assess results.

• What are the answers to research questions? Are hypotheses supported?

• What evidence did the study produce that helps answer research questions or support/refute hypotheses?

Evaluate recommendations.

What recommendations can be made on the basis of results?

What recommendations are made that cannot be supported with results?

Evaluate the study.

• What limitations does the study have?

What improvements in research design can be recommended?

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Marketing Management: What variables associated with the phenomenon
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