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What types of strategies were used in superbowl ads

Marketing discussion:

Visit youtube to search for and view several past superbowl ads. Compare super bowl ads over the last few years. What types of strategies were used ? Have the strategies changed over time? If so, why do you think they have? If not, why not? Which strategies do you think are most successful?

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Marketing Management: What types of strategies were used in superbowl ads

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