What types of media are they using who is their audience


Research Report -CA-Computer

Conduct research using Online references to find at least two articles on a company that heavily uses electronicmedia and e-mail. You may need to visit the company's website policy page or other sources, in addition to the libraryarticle, in order to provide a complete response to the points listed below. For example, using the search terms "Starbuckssocial media campaign" in an internet search engine such as Google.com, Yahoo.com, or Bing.com will return results ofseveral articles discussing Starbucks' use of social media. Searching for "Starbucks security breach" returns severalarticles discussing vulnerabilities and electronic security challenges the company has faced. Additionally, if you visit theStarbucks website, they have a link to their privacy policy on the bottom of the page. Write a report of your findings that isat least three pages in length in a Word document to address the following:

• Briefly introduce the company you have chosen to research.
• Summarize the two articles you found in the CSU Online Library.
• Describe how these companies are using electronic media and e-mail.

o Are they using electronic media and e-mail in their daily operations, media campaigns, customer relations, orother ways? Are any of their uses groundbreaking or novel?

o What types of media are they using? Who is their audience?

o How do they mitigate and respond to security threats in using electronic media and e-mail? What aboutsecurity issues faced by their customers?

Your paper must use APA style guidelines and include a title, abstract, and reference page. Be sure to list all sources inthe reference page and use in-text citations where appropriate. The title, abstract, and reference pages are not included inthe required minimum 3 page length.

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