What is your personal stance on how companies gather and use point-of-sale data you provide to them when making a purchase? How have your attitudes toward point-of-sale data gathering changed over the years? More comfortable? Less comfortable? About the same? Are there any other experiences you have had that turned you off as a customer? Describe the exact circumstances that turned you off. Identify each turnoff as stemming from value, systems, or people. What action(s) (if any) did you take to achieve satisfaction? What suggestions would you make to the organization to alleviate these turnoffs for future customers?