Problem
Explain why it is important to evaluate the overall performance of the firm's salesforce and list the advantages and disadvantages of sales, cost, and profit analyses. Also, discuss the use of ROI in measuring overall sales performance and the difference between input, outcome, and profitability measures. What should the sales supervisors and managers do when few of their sales subordinates do not achieve their sales goals/targets/quotas? Provide real-life examples in your discussion.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.