What should the company do to measure employee attitudes


Assignment

Albertsons is a huge grocery and drug company. Its number of employees exceeds two-thousand. The Company experienced unprecedented growth in the early years. Now it is facing stiff competition from giants like Wal-Mart. To hold their market share and control costs, Albertsons has had to focus on improving customer service, the supply chain and logistics. Recently a number of key persons quit the company unexpectedly. The shocking blows forced the company to pay attention to its employee needs. Preliminary investigations showed simmering employee discontent and frustration.

A. Discuss the four possible responses of employees to job dissatisfaction. Show the relevant graph.

B. What should the company do to measure employee attitudes? Discuss the two most recommended survey approaches in full detail.

C. Do you think employee dissatisfaction will affect Albertsons customer-focused strategy? Why or why not?

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