What role of quantitative data and experience mapping in npd


Problem

I. Discuss how to conduct consumer research for product development, and how to tap into the minds of consumers. What do customers want? Need? What will delight them and send them in search of a product, or your product?

II. What is the best way to collect data from consumers for new product development?

III. What is the role of quantitative data and experience mapping in NPD?

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