Problem
1. Needs: The most important question to ask a potential customer or client is their need in regards to your product. The reason you want to ask this is to see if you have the potential to help with their problem. Can your business fill their need? Can you build confidence in selling your business to them? When you know their need, you can try to address it.
2. Strengths and Weaknesses: What parts of my business do you think are strong or weak? Do you have any feedback on my chosen Purpose, Approach, Customer, or Values?
3. Resilience: What obstacles do you see that I might have to overcome?
4. Risk: What risks do you see in my business plan?
5. Marketing: How would you market to and attract new customers? Do you have any specific tips for marketing my brand?
6. Growth: What potential do you see for growth in my business?
7. Brand: What could make my company better than my competitors? What are the best ways to share that competitive difference?
8. Specific situation: What would you do if...? (Outline a specific problem you are facing.)
9. References: Is there anyone else you would recommend I talk to? Do you have a connection for me that would be mutually beneficial?