Question 1: Some advertising and promotions has been the target of considerable criticism over the years. What specific types of ads and promotions are the objects of this criticism? What specific ad or promotion do you find objectionable? Give specific examples and explain why you find them in poor taste.
Question 2: What pricing strategy does Wal-Mart use? How are they able to consistently generate higher profits? Describe the marketing mix that Wal-Mart uses to support their pricing strategy. What are your reactions to the negative affect the company's actions may have on local businesses?
Question 3: Assuming you are entrepreneurs with one successful auto service center doing auto detailing and car washes. You want to take advantage of the market opportunity demonstrated by your one successful location. What are your funding options for expanding your business to multiple sites realizing that you do not have enough capital to do it yourself? Discuss the pros and cons of each option. Which option would you take and why?
Question 4: Why is it important to have well-developed and coordinated Marketing Plans to guide your company and how would you account for environmental and economic factors that can impact your marketing strategy and tactics in the planning process?