What price should be set to maximize profits


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Q: There is no more information to solve the case Over link is a firm that provides three services: fixed telephony, cable TV, and Internet. The company also identifies three groups of families. Group 1 (G1) has a predilection for fixed telephony. Group 2 (G2), cable TV, and Group 3 (G3), via the Internet. The fact that these families have their preferences for a particular type of service, does not remove that they can buy the other services.

The following table presents the willingness (in US $) to pay that the groups have for the acquisition of the three services. Since all costs are fixed, then maximizing total income is the same as maximizing economic benefit.

 

Fixed

telephony

   Cable Tv

Internet

G1

40

20

                     10

G2

20

45

25

   G3

10

5

            50   

If Over link wants to set a price for each type of service separately, what price should you set to maximize profits? High? Or low?

Answer found income when you set a high price and when you set a low price.

If the conditions are set to set the price together (for all services at the same time), what price should be fixed? Is price variability reduced when the price is set as a whole? (Find the difference between the greater willingness to pay and the smaller)

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