Problem
In 2003, Microsoft spent $150 million on an advertising campaign to promote its latest version of Microsoft Office (Nat Ives, "Advertising," New York Times, October 21, 2003, C6). That amount was five times as much as it spent promoting an upgrade in 2001. What are the possible explanations for its increase in expenditures? Does its action necessarily imply that Microsoft feared its competitors more than in previous years? Explain.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.