Assignment: Brand Development
Watch the video "Pinkberry case study" by Yo Santosa, Branding Expert to answer the following questions.
Case Study Discussion:
Question one
• Watch the Pinkberrry case study. Define the target market for Pinkberry using the bases of segmentation to describe this customer. Provide a rationale for your answer.
Question two
• In your own words, describe what Pinkberry has done to start the consumer buying process. Remember that problem recognition, or an internal/external trigger for the brand, is the first step in the buying process. Until this happens, there is no purchase.
Question three
• Finally, describe each level of Maslow's Hierarchy of Needs. Which level describes you the most when making purchases. Provide a rationale for your answer and use an example to highlight the level.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.