Problem 1: What other factors should Gabriel consider when creating this outline digital marketing plan?
Problem 2: Based on this approach, create a plan for Gabriel to achieve another objective: 'To convert 20 per cent of free members to the premium account by December.'
Problem 3: Propose a social media ad campaign for Gabriel that is aimed at runners, especially those using Runkeeper, Runtastic, Endomondo, and matches the personas he created.