Problem
Based on Porter's generic strategies, is your firm niche or broad market, and is it differentiated or low cost? Is it trying to be a unicorn (differentiated+low cost at the same time)? Is it stuck in the middle? A good defense of their generic strategy would be to analyze their tactics and their organizational structure in terms of their generic strategy. Do the actual tactics cohere to the generic strategy? Why or why not? If you spot areas where the tactics don't fit the overall generic strategy, explain why you think that is. If you are unclear, develop a bubble map of their activities and assess whether those cohere or not. In general, a coherent strategy ought to succeed better than one that is not. So if you are saying they lack strategic coherence while outperforming the industry, it will raise questions. Your textbook suggests some org structures are more suitable for different generic strategies:
1. What org structure does your firm employ and is it well-fitted to that generic strategy?
2. Is the firm leveraging the appropriate value and cost drivers for the business strategy you identified? Explain why or why not.