What needs to be communicated to inquirers or cold call, Operation Management

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What needs to be communicated to inquirers or cold call

Q1: What needs to be communicated to inquirers (or cold call prospects) in order to turn an inquiry into a sale?

Specifically let's use the photography example. Given what you've said (about the photography business case) about your product/service, target and inquiry generation to date, what message points would you use to turn the inquirer into a customer?

Q2. What message, media and other "tools" would you use to close the sale ("convert inquirers to customers)?

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Operation Management: What needs to be communicated to inquirers or cold call

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Operation Management: What needs to be communicated to inquirers or cold call

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