Problem
I. What challenges must Britney and Grace address? Are those problems interrelated or separate? Explain.
II. What seem to be the key elements that might attract members to the club? What else might help to attract members?
III. What might be necessary to build member loyalty?
IV. Who is likely to be attracted to the events that the club offers? Why?
V. What could the club do to test your suggestions in Questions II-IV? How could it identify additional pos- sibilities?
VI. What does this club have that could help it differentiate itself from other endurance or multisport clubs in the area?
VII. Why do you think sponsors are attracted to this club? Why is the sponsorship revenue so low? What needs to be done to make sponsorships more valuable (in other words, what is necessary to build the club's sponsorship revenues)? How should this be done so that product and service support by sponsors are not threatened, or so that they would be enhanced? Are there potential trade-off's between revenues from dues and club's potential value to sponsors?
VIII. Given your analyses in questions I-VII, what recommendations would you make to the Board of Austin Du- athletes? Show and defend the feasibility of your recommendations with reference to the club's financial condition, its long-term objective to develop a surplus that can fund club development and hiring of paid staff and the costs and revenues that you expect to result from your recommendations