Problem
A. Brief description of your current or intended industry.
B. Evaluation of the unique value created by your firm (for its customers) relative to all of its competition. In other words, what makes your firm special for its customers? The value may be derived from the quality of the product (relative to others on the market), customer service, overall purchase experience, or a combination of these and other factors.
C. Concluding discussion that addresses how the factors that influence value created in this industry may change over the next five years.