What makes measuring the effectiveness of advertisements, Marketing Management

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What makes measuring the effectiveness of advertisements

Advertising and promotion

1-What recent trends make an IMC approach valuable to companies in the marketplace?

2-What makes measuring the effectiveness of advertisements more problematic?

Eassy format (Introduction, Body and Conclusion)

350-400 words each answer

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Marketing Management: What makes measuring the effectiveness of advertisements

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Marketing Management: What makes measuring the effectiveness of advertisements

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