A new memer of the Marketing Department, you have been asked to help establish IBM's relatively new computer cloud storage operation.
IBM wants to increase its Market Share of its computer cloud storage operation in one year.
Discuss and describe your market and its environment. What kind of market research will you want to use? What is your target market?
Is it Business to Business, Business to Consumer, or both?
What kind of market segmentation variables will you use? How will you evaluate the effectiveness of your variables? What kind of buying behavior will affect your market(s)?
Use your knowledge gained from your basick marketing class.