Problem
Video Title: Strategic Management (Joie de Vivre Hospitality)
SYNOPSIS
Chip Conley is the founder of Joie de Vivre (JDV) Hospitality, a collection of boutique hotels, restaurants, and spas in California. The kitschy atmosphere of the boutiques allows JDV to differentiate itself from both the luxury and the chain hotels. Customer loyalty is so great that JDV relies primarily on word-of-mouth advertising and spends little on traditional advertising methods.
Discussion Questions
1. How does Joie de Vivre Hospitality differentiate its boutique hotels from other hotel offerings in the area?
2. How did Chip Conley and Joie de Vivre Hospitality demonstrate great strategic flexibility during the dot-com crash and post-9/11 industry recession?
3. What is Joie de Vivre's philosophy on advertising for its hotels? How does this support the firm's strategic aims?
4. Similarly, list five specific human resource management practices that you would suggest JDV use in order to produce the employee behaviors required to achieve JDV's strategic aims.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.