Assignment:
The sections of the marketing plan include Action Programs and Financial Projections and Budget. First, you will put together your action programs. Then, you will complete your financial projections and budget. The Action Program The Action Programs section of a marketing plan basically serves as a detailed promotions "to do" list. This section spells out specific programs that the company will participate in to promote their products. The Action Program will describe what will be done, when it will be done, who will accomplish the task, and how much it will cost. An example of an item that would appear in an Action Program would be a trade show. The Action Program would list the specific trade show and date. It would state the company's objectives and reasons for attending it. It would also list who would attend the trade show, expected results, costs, etc.
1. Create a 1-2 pages, provide summaries of the Action Programs that you will use during the first six months of launching your product in order to achieve your objectives. Financial Projections and Budgets The Financial Projections and Budgets section of the marketing plan include budget details of expected revenue, estimated expenses, and a break-even analysis 2.Complete your Financial Projections and budget by providing 1-2 paragraphs about each of the following items:
•Sales Revenue Forecast: What is your projected sales volume by month for the first year?
•Expense Forecast: What is your total expected marketing costs? Break your costs down by each marketing, promotion, and action program strategy that you listed earlier in your plan.
•Break-Even Analysis: The break-even-analysis is the price at which total revenue equals total cost and profit is zero. This
shows how many units must be sold monthly to offset the monthly fixed costs and average per-unit variable costs.
Executive Summary
Edual enterprises was established in the year 2008 in San Francisco with the motto "all electrical you may need" which is a highly recognized electrical company that boasts a wide selection of high quality electrical appliances. Edual has accomplished a large local market share over the 9 years it has been in business and is determined to showcase its fundamentals to the world (Jain & Haley, 2009).
Edual enterprises offer all electrical items to its consumers across the globe and it offers all electrical products and services to the residents of America and beyond. This company focuses on providing the best quality products and services that stands out among their competitors and is slowly becoming globally famous by opening branches in different locations (Westwood, 2010).
This company provides all electrical items and services to the locals since there is great need for people to stay connected to the digital services across their homes and places of work. The great demand makes these products and services to be on demand in the market. It was introduced in good time to cater for the needs of the people electrically owing to the great competition for quality by its competitors. The locals therefore have an inclination for electric services and products which have been approved by the standards of the United States (Jain & Haley, 2009).
The company has proper management to eliminate any threats and weaknesses owing to the SWOT analysis that is always conducted. Increment in brand has also been observed as well as segmentation which has been witnessed due to an improved human capital and production process. The goals of this company are to increase product and production quality as well as sales. It is therefore deemed that the financial goals of Edual company is that due to advanced production and product quality, it will improve sales from $21 million to around $28 million in the year 2020 (Westwood, 2010).
Looking through McDonald's websites, one gets the sense that while the company targets all burger lovers, it zeroes in on the youthful demographic and also those who are primarily health conscious. McDonald's takes extra pains to list the nutritional content of its products, from burgers to salads, and even provides a nutrition calculator to help calculate calorie count, fat, carbs, and proteins. Wendy's, on its part, targets those who are interested in consuming fresh chicken or beef burgers. The company claims it never uses frozen beef, instead utilizing fresh product always. It also provides a nutrition guide for those keen on watching their intake. Finally, Burger King outdoes itself in advertising to flame-grilled sandwich lovers. The site shows a fantastic array of burgers, nuggets, and assorted fast-foods, all targeting meat lovers.
Unlike McDonald's and Wendy's, Burger King does not prominently list a nutrition tab for those interested in checking their nutritional intake. But while it does not pretend to offer healthy alternatives, it does use mouth-watering images to depict the kind of meal that one can expect to find on their menu. Both Burger King and McDonald's feature promotional offers that promise value for money even as they are listed as limited time offers. All three fast food websites offer combos at friendly rates. When customers perceive that they are getting great deals or limited offers, they are more likely to indulge themselves in catching these deals while they last. Wendy's goes on to offer a digital ordering tool that is supposed to make the experience at this store much more pleasant by skipping the line. This strategy helps the company reach its tech-savvy clientele who expect fast food to actually be delivered fast.
Attachment:- Absorption Costing and Variable Costing.rar