Assignment
Refresh your knowledge of Chapter 6 (Consumer Behavior) before attempting the assignment.
Read the case (titled: The Diet Battle) at the end of Chapter 6 (in Marketing by Grewal and Levy, 6thedition), and answer the following questions:
1. In your opinion, does the decision to choose a weight loss product represent a High involvement decision, a Low/Moderate Involvement decision, or a No Involvement decision? Explain. Based on your answer, what kind of decision (problem solving) might this decision represent? Explain.
2. What is the unique value proposition being offered by each brand? Explain. How are the brands different? Are they attracting similar or different target markets?
3. With respect to Maslow's Hierarchy, identify the type(s) of need(s) that is/are being addressed by such products/programs. Explain your answer. Is the need being satisfied functional? Emotional? Or both? Explain.
4. With respect to type of decision strategy for such products/services, do you think consumers are likely to follow a Compensatory strategy, or a Non-Compensatory strategy? Explain.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.