Assignment:
You will be examining and contrasting brand marketing via the PyeongChang 2018 Winter Games and the use of entrepreneurial marketing techniques. Questions will invite your comments as to marketing that seems rudimentary, and that which is more imaginative and entrepreneurial. Then you will be invited to outline your guidance to a start-up in how to attach a brand to the audiences drawn to the Olympics-affordably but still effectively. You will need to do research and reference our books. (BOOKS: Marketing That Works: How entrepreneurial marketing can add sustainable value to any sized company-by Lodish , `The Power Of Broke`-by Daymond John
You should Use at least one source from each of these research categories: Company Sources: Annual Report, website, social media, newsletters ü Direct: Employee executive reached through LinkedIn ü Online: Mergent, ProQuest Business Databases, Business Source Complete, Industry Report, US Census, Bureau of Labor Statistics ü News: Boston Business Journal, Providence Business News, Bloomberg, trade journals, regional or national business periodicals