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What is the purpose of the article what is the thesis of

Marketing Concept

https://books.google.com/books?id=Km-ZAkaSysIC&printsec=frontcover&dq=intro+to+marketing+concepts+/+graeme+drummond,+john+ensor&hl=en&sa=X&ved=0ahUKEwiftJnCwtjLAhWGKCYKHYrxCXsQ6AEIMDAA#v=onepage&q&f=false

In a paper of 500-750 words, summarize the article, addressing the following questions:

1. What is the purpose of the article?

2. What is the thesis of the article?

3. What are the key points/facts presented in the article?

4. What are the conclusions and recommendations?

5. Is the article useful? Why or how?

6. Is the article well-written and easy to understand?

7. What is your assessment of the article?

8. Would you recommend it to others? Why?

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Marketing Management: What is the purpose of the article what is the thesis of

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