Book Title: Principles of Marketing Author(s): Tanner and Raymond Publisher: Flatworld Knowledge eISBN: 978-1-4533-4499-6
Answer the following questions.
1. What is the marketing mix?
2. Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an individual) develop its strategic plan.
Requirements: 200+ Words, Citations to be in APA format