Killroy Company owns a trade name that was purchased in an acquisition of McClellan Company. The trade name has a book value of $3,500,000, but according to GAAP, it is assessed for impairment on an annual basis. To perform this impairment test, Killroy must estimate the fair value of the trade name. (You will learn more about intangible asset impairments in Chapter 12.) It has developed the following cash flow estimates related to the trade name based on internal information. Each cash flow estimate reflects Killroy's estimate of annual cash flows over the next 10 years. The trade name is assumed to have no residual value after the 10 years. (Assume the cash flows occur at the end of each year.)
Cash Flow Estimate Probability Assessment
$381,200 20%
633,000 50%
753,800 30%
What is the estimated fair value of the trade name? Killroy determines that the appropriate discount rate for this estimation is 9%. (Round answer to zero decimal places, e.g. 2,250,250