What is the effect of search cost on equilibrium prices in, Marketing Research

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What is the effect of search cost on equilibrium prices in

1. What is the effect of search cost on equilibrium prices? In particular, what happens if all consumers have positive search costs?

2. Provide two examples of industries in which search costs are likely to be important, and two examples of industries exhibiting switching costs.

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Marketing Research: What is the effect of search cost on equilibrium prices in

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