Please answer the questions below, indicating the differences between quantitative and qualitative research. Each of your answers should be exactly 40 words, no more and no less. Words like a, and, the, for, if are all considered words for this word count. Your answers must be double-spaced and in Times New Roman font. Anything else will lose points.
What is the difference between quantitative and qualitative research in terms of:
1. Overall world view
2. Specific types of research designs
3. Methods of sampling
4. Types of data collected
5. How data is collected
6. How data is analyzed
7. What is done with the results
8. How bias is reduced or eliminated
The Qualitative research Method is based on collecting and analyzing numerical data from tests, checklists, questionnaires, and other paper-and-pencil instruments. In addition, the Quantitative research Method is based on collecting and analyzing non-numerical data such as observations, interviews, focus groups.
the difference between quantitative and qualitative research in types of research designs, There are four main types of quantitative designs: descriptive, crrelational, quasi-experimental, and experimental. But qualitative research its containe Phenomenology, Grounded theory, Ethnography, Historical and Case study.
Methods of sampling
Qualitative:
Quantitative
Defining a population, selcting random sample,
DATA COLLECTING
In Qualitative research the Data Collected through; Focus groups, Triads, Dyads, In-depth interviews, Uninterrupted observation, Bulletin boards
And Ethnographic participation/observation.
On other hand, In Quantitative research we collect data through; Surveys (online, phone, paper),Audits and Points of purchase (purchase transactions)