Describe customer perceived value, total customer benefit, and total customer cost. How do the total customer benefit and the total customer cost affect the consumer's perception?
What are some of the ways that a business can attract and retain customers?
What are the five stages in the buying decision process? Briefly describe each.
What is a niche market? What does an attractive niche market look like?
What is a market segment? What are some of the factors that may be used to narrow the market down into segments?
How would you describe a brand? What roles do brands play in the market?
What is brand equity? Provide an example.
What is the difference between a push marketing strategy and a pull marketing strategy? Explain how each of these strategies work.
Describe channel conflict and provide an example
What is a direct marketing channel? Please provide an example.
What are the differences between exclusive distribution, selective distribution, and intensive distribution? Why would you choose one of these strategies over another?
How would you describe retailing? What are the four levels of service?
Why do intermediaries bother to sponsor their own brand? What is the role of private label brands in the market place?
Describe wholesaling. Why do manufacturers not sell directly to retailers or final customers?
Explain supply chain management and market logistics. Why are these efficient processes important to many industries?