Discussion Post: Your Campaign Story
During this course, you will develop a campaign plan to market a product or service. In Assignment 1, you will write a brief proposal for the campaign. In Assignment 2, you will develop a slide deck to present the campaign proposal to the executive team.
This discussion helps you prepare. You will select your company, indicate your chosen product or service, and explore its core function and key features.
To get started, follow the directions below:
1. Before writing your discussion post, read the Instructions.
2. Write your discussion post by responding to the prompts below:
a. Choose the company or organization for your marketing campaign
i. You may select the company you currently work for (recommended), a company you used to work for, a non-profit organization, or a Fortune 500 company
b. Indicate your idea for a product or service that will be the focus of your marketing campaign
c. Briefly describe your product or service in basic terms:
i. What is the core problem that the product or service solves?
ii. What are 2 or 3 key features of the product or service?
d. How does the product or service you chose align with the story and brand of the overall company?
e. What challenges or risks could you face in a campaign to promote this product or service?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.