Discuss the below in detail:
1. What are the key productivity ratios for measuring a retailer as a whole, its merchandise mgt. activities as well as store operations? Why are these measures appropriate for one area of the retailer, but not the others?
2. Blue Nile is a jewelry retailer that uses only an online channel for interacting with its customers. What differences would you expect in the strategic profit model and key productivity ratios for Blue Nile and Zales (a multichannel retailer)?
3. Why are most frequent shopper programs ineffective in building loyalty? What can be done to make them more effective? Think about one of your favorite places to shop what do they do to earn your loyalty?
4. As an athletic shoe buyer for Dicks Sporting Goods, how would you go about forecasting the demand for a new Nike running shoe?
5. What are the four waves of retailing that were described in the lecture? Describe the forces that are driving changes in retailing overtime?
6. What is the consumer decision journey model? How has it changed with the increase in digital marketing?