Review Questions
What are the advantages of Internet-based survey research over traditional survey research?
Conduct an online search for "green awards" to learn about the various awards programs recognizing environmental consciousness and sustainable practices. Select one that recognized a business for a sustainable marketing practice and develop a brief presentation explaining why the company received the award.
Explain how marketing intelligence differs from marketing research.
What is sustainable marketing?
PLEASE USE;
Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed). Upper Saddle River, New Jersey: Pearson Education Inc.