Assignment
I: Management
In Chapter 3 we are learning about Evaluating a Company's External Environment. Think of the External Factors that effect your current employer. What are some of these factors? What makes them external to the organization? Can the external factors be controlled by your current employer?
II: Marketing
After watching the video, answer the questions listed below in your own words.
TedTalk Video: "What Physics Taught Me About Mmarketing by Dan Cobley.
Your response should be a minimum of approximately 200 words and MUST address each question posed. Please DO NOT give me ONE LONG PARAGRAPH. Organize your thoughts.
This post is worth 50 points. Please take the time to formulate a thoughtful/specific response as the points you are awarded are reflective of the level of detail and care you put into your response. For example, points will be deducted if you provide a two-sentence response that does not address the specific question.
• What, according to Dan Cobley, does physics teach us about marketing?
• What is Newton's Law and what does it have to do with brands?
• What is the Heisenberg's Uncertainty Principle? How does this principle relate to marketing?
• What is the Scientific Method? How does this method relate to marketing?
• What is Increased Entropy? How does this principle relate to marketing?
III: MARKETING
This case study will be submitted in a Word document. Please use the template provided to complete your assignment.
There are no exact answers or perfect solutions to case problems. Indeed, each recommended solution and justification can and is usually different comparatively among a group of respondents.
The solution must fit the case and must be vigorously supported.
The problem statement, analysis, selected solution, and especially the justification of the selected solution, are all critical elements in the case method. There are no short cuts to case presentations but a formalized methodology that enables the case presenter the optimal way to solve the case problem.
In addition to identifying the problem statement, analysis, selected solution, and justification of the selected solution,be sure to answer/address all of the questions given for the case.
Your responses must be complete, using terminology and concepts presented in the primary textbook as well as supplementary resources.
Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses.
Activity Outcomes
1. Describe the changing American society in relation to values.
2. Explain the changing demographics that influence society.
3. Summarize consumer behavior in relation to perception of the product.
4. Develop a marketing message for buyers, retirees, ethnic, and female consumers
Discussion Questions
1. What are the opportunities and challenges facing marketers that are targeting the lucrative Hispanic market through online and mobile marketing?
2. Based on the information in Tables A, B, C, D, and E, develop an overall marketing strategy for targeting the Hispanic market.
3. Based on the information in Tables A, B, C, D, and E, develop an advertising campaign including (i) overall positioning strategy and core theme, (ii) key advertising copy points, (iii) visual elements, and (iv) key media outlets.
4. Based on the information in Tables A, B, C, D, and E, develop training materials for entry-level marketing professionals (specifically those working for a company whose target segment is or includes Hispanic consumers) to enhance their interactions with consumers and to enhance their selection of media outlets when communicating with consumers.
Case Study 2.8 Hispanic Marketing in Online and Mobile Formats
Opening paragraph - highlight Hispanic market and importance of understanding shifts in the market.
DISCUSSION QUESTIONS
Question One: What are the opportunities and challenges facing marketers that are targeting the lucrative Hispanic market through online and mobile marketing?
Response
Question Two: Based on the information in Tables A, B, C, D, and E develop an overall marketing strategy for targeting the Hispanic market.
Response
Question Three:Based on the information in Tables A, B, C, D, and E develop an advertising campaign including
• Overall positioning strategy and core theme
Response
• Key advertising copy points
Response
• Visual elements
Response
• Key media outlets
Response
Question Four: Based on the information in Tables A, B, C, D, and E develop training materials for entry-level marketing professionals specifically those working for a company whose target market segment is or includes Hispanic consumers to enhance their interactions with consumers and to enhance their selection of media outlets when communicating with consumers.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-Study-Assignment.rar