What is market commonality and what is resource similarity


Business Assignment

Part 1

1. What is a business-level strategy?

2. What is the relationship between a firm's customers and its business-level strategy in terms of who, what, and how? Why is this relationship important?

3. What are the differences among the cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated cost leadership/differentiation business-level strategies?

4. How can each one of the business-level strategies be used to position the firm relative to the five forces of competition in a way that helps the firm earn above-average returns?

5. What are the specific risks associated with using each business-level strategy?

Part 2

1. Who are competitors? How are competitive rivalry, competitive behavior, and competitive dynamics defined in the chapter?

2. What is market commonality? What is resource similarity? What does it mean to say that these concepts are the building blocks for a competitor analysis?

3. How do awareness, motivation, and ability affect the firm's competitive behavior?

4. What factors affect the likelihood a firm will take a competitive action?

5. What factors affect the likelihood a firm will initiate a competitive response to a competitor's action(s)?

6. What competitive dynamics can be expected among firms competing in slow-cycle markets? In fast-cycle markets? In standard-cycle markets?

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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