Objective:
A key skillset we utilize in this class is strategic analysis - your ability to take and find information on a given situation, identifying strategic problems and applying concepts from class. Also the ability to write clearly and concisely, filtering out extraneous information and providing a hard-hitting compelling persuasive argument is important.
Content:
Each analysis will answer a set of 3 specific questions about the assigned case:
1. Framed in strategic terms, what is the essence of the firm/industry problem(s)?
2. What is (was, should be) the firm/industry's (sustainable) competitive advantage?
3. What is the solution to the problem(s)? What should the firm/industry do now?
In answering each question - Explain and defend your positions clearly! This means use relevant examples and evidence and apply concepts from the textbook readings, class lectures and discussions, and outside sources where appropriate.
The best case analyses do not try to create endless lists of problem after problem. The strongest analyses focus on one or two specific problems and fully develop and explain them in detail. The same goes for the other two sections of the analysis. Depth is valued over breadth. Your analysis should be clear and concise, well-written with well-constructed arguments. Ideally your problem will flow to your discussion of the nature of the associated competitive advantage which should then flow to your solution ideas.
Format:
The formatting of this assignment is very specific. Each case analysis will consist of three paragraphs, one paragraph answering each of the three questions above. Each paragraph should begin with a bolded topic sentence. This means that the first sentence summarizes your answer and is to be literally printed in bold font. You do not need to repeat the question - you need to start with your answer to each question.
• Your total analysis cannot be more than 3 double-spaced pages!
• Heading info (single-spaced) in upper left-hand corner: Your name, Case # and name, Date.
• Please use in-text citations and attach a References page for all sources that you use.
• Plagiarism of any sort earns an automatic zero.