Homework: Speech Draft
You are expected to identify 1 subculture that you belong to, to research it and then to create a 3-minute YouTube video about it. In the video, you should explain the following:
o Briefly describe the history, relevance, trends, size, and importance vis-à-vis customer behavior and culture.
o Explain why you think this particular subset of people can be treated as subculture.
o Describe how have companies or industries tried to market to these segments? What is the effect on an industry or company trying to market and sell to that subculture? How have the companies tried to influence the subculture?
o What observations can you make about how specific companies have been successful (or not successful) in marketing/selling to these subcultures? And why? Draw some conclusions and form recommendations.
o What are your personal experiences?
Be specific in your analysis and recommendations. Provide actual examples of business practices. Analyze cultural standpoints. It is important that you do some reading and research when deciding on a particular subculture, however, remember to share your personal point of view/impressions/reflections/experiences.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.