Multiple choice questions:
1) Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
• Conventional marketing system
• Horizontal marketing system
• Strategic marketing system
• Vertical marketing system
2) What type of system does a firm employ to decide about the most critical decisions management faces?
• Pulling system
• Advertising strategic system
• Pushing system
• Marketing channel system
3) What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
• Triangular marketing system
• Vertical marketing system
• Horizontal marketing system
• Rectangular marketing system
4) When the number of intermediaries are severely limited, this means an
• strategic distribution
• marketing distribution
• inclusive distribution
• exclusive distribution
5) Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?
• Marketing agreements
• Tying agreements
• Promising agreements
• Loosening agreements
6) Which strategy uses the manufacturer's advertising, promotion, and other forms of communication to persuade consumers?
• Pull strategy
• Downward strategy
• Push strategy
• Upward strategy
7) What takes place when dealers purchase some or all of a product line?
• Full-line forcing
• Part-line forcing
• Half-line forcing
• Forcing by brand
8) What mode of entry is it when local and foreign investors share ownership and control?
• Direct investment
• Joint venture
• Foreign investment
• Sole proprietor
9) What form describes a buyer and seller directly exchanging goods with no money and no third party involved?
• Barter
• Offset
• Auction
• Sale
10) What type of distribution places the goods or services in as many outlets as possible?
• Selective distribution
• Exclusive distribution
• Intensive distribution
• Marketing distribution
11) Companies are pursuing which objective when they start with prices high and slowly drop them over time?
• Market skimming
• Market pricing
• Market tactics
• Focusing on market share
12) Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
• Side pull strategy
• Downward strategy
• Push strategy
• Pull strategy
13) Which companies have launched a website without any previous existence as a firm?
• Employee-centered companies
• Customer-centered companies
• Pure-click companies
• Brick-and-click
14) Which type of distribution relies on some intermediaries willing to carry a particular product?
• Selective distribution
• Planned distribution
• Strategic distribution
• Marketing distribution
15) What is a simple way to engage in international marketing?
• Licensing
• Travel abroad
• Cultural attainment
• Communications
16) What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
• Horizontal marketing system
• Rectangular marketing system
• Vertical marketing system
• Conventional marketing system
17) What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
• Target pricing
• Market skimming
• Sensitive pricing
• Market-penetration pricing
18) What is an ultimate form of foreign involvement?
• Foreign trade
• Direct ownership
• Direct investment
• Foreign investment
19) When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
• maximum current profit
• break-even current profit
• negative current profit
• lowest current profit
20) What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
• Offset
• Free trade
• Compensation deal
• Barter
21) When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
• trade agreements
• free trade agreements
• buyback arrangement
• price adaptation