Problem 1: What is a target persona? Why do brands identify them and how are they used by different marketing players? List 4 characteristics a brand would want to know about each target persona.
Problem 2: Explain the terms demographics and psychographics. Give a one-sentence explanation for each and 3 examples of each.
Problem 3: Find a print or TV ad campaign you like. Explain what you think... I The target audience is, in demographic and psychographic terms I The "competitive frame" or "consideration set" is (used interchangeably) o The point(s) of difference it's communicating o The end benefit(s) from using the product or service
Problem 4: Name 3 different creative approaches/genres for advertising and provide an example of each (a screen shot or print ad). Include 1 sentence for each, describing why you think the brand found that approach effective.
Problem 5: What is a customer journey empathy map, what are the key steps/stages along the journey, and why is it valuable for companies to do them for each important brand target?
Problem 6: Explain the term "consumer promotion". Provide 3 examples of consumer promotions and explain how each helps a brand achieve different objectives.