Essay and Discussion Questions
1- Assess the value and importance of the Internet contribution is setting e-marketing objectives in relation to other possible objectives.
2. Explain how the e-business can make use of technology to monitor and control its operations.
Examination Questions
1- Outline the stages involved in developing a strategic e-marketing plan.
2- What is a complementary Internet channel strategy and for which companies will this be most appropriate?
3- What different aspects of e-marketing should be monitored as part of controlling e-marketing? Name three examples of how technology can be used to assist monitoring.
4- Outline how the electronic medium requires different tactics for effective marketing communications.
Other Questions
1- List the differences between e-marketing, e-commerce, and e-business.
2- List of the output from e-marketing plan.
3- Briefly describe competitive intelligence process.
4- What is the difference between dynamic pricing and aggregated buying?