Problem
a. What is a "Blue Ocean" strategy? One of the dangers in crafting this strategy is that managers end up "stuck in the middle". Discuss.
b. How can the Five Forces model be effectively used when considering one of the generic models discussed?
c. What are the two generic competitive strategies? Briefly describe each one and identify the competitive advantage each strategy wants to achieve. Do not forget to include in your discussions the effect of the "scope of competition" a firm might face.
d. Discuss Why, What, Who, and How of Business Models framework. Why is this a change in the way to construct business models for firms?
e. When considering the Balanced Scorecard approach, how does a firm create value? You may want to look back for assistance in answering this question
f. Discuss the measurement and assessment of competitive advantage shown. Include in your discussion why both qualitative and quantitative performance dimensions must be considered when judging performance by a firm
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.