What impact had on your utilization of productive capacity


Problem

In an oligopolistic market you are 1 of a few major producers of a product that competes for the consumer purchases. The product may be differentiated or significantly standardized (e.g. Ritz vs Townhouse crackers where the product is not significantly distinguishable one-vs-the other, but the brands are distinct with Keebler townhouse crackers being produced by elves in hollow trees). You're the owner of large-scale productive capacity, i.e. significant land in the form of productive facitlities located around the nation, labor in the form of expansive numbers of employees, and capital in the form of tremendous investment in equipment and technology. Further, you have an expansive distribution system through which you can effectively get your product from your production and into the consumer's hands in an efficient and timely fashion.

The coronavirus has crippled the demand for your product at the points of sale e.g. expanding on the example from above let's suggest that consumers have opted collectively to stop buying crackers during their limited trips to the grocery stores as they seek to preserve their dwindling disposable income to be used on more essential items. What impact has this had on your utilization of productive capacity? What impact has this had on your profitability? What alternatives are worthy of consideration in your effort to remain in business (this last question can be answered by anything from looking to more convenient ways of getting your product to the customer to adding new product lines to your production mix to best utilize the now underutilized productive capacity).

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Microeconomics: What impact had on your utilization of productive capacity
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